Okay, this is going to be the first in what is going to be a long series on specific advertising methods. The reason this series is going to be so long is because in my opinion, even above product and web site, advertising is the most important thing when it comes to making your internet business successful. So going in alphabetical order, we’re going to start with article marketing.
Unlike most other forms of advertising that are pretty much defined by what they actually are, article marketing is a little different. Why? Because unlike say, safelists where you basically just cue up your ad and let it run, article marketing is not so cut and dried. There are many ways to go about this.
But first, let’s define exactly what article marketing is.
Article marketing is the practice of writing an article for the purpose of using it to get visitors to your web site, thus being a form of advertising, though not directly.
Let me explain.
The purpose of an article is to give somebody information. For example. There have been many times when I needed info on a particular topic because I wanted to learn something about it. Now, I could have just typed in the topic name into a search engine by itself but in so doing, I would have no idea what to expect as far as results. So, if I wanted specific info about a topic I would type in “Topic Name” + “Articles” and then see what comes up. Hopefully, I will find a list of articles on that topic. Why do I want articles? Because I know that articles are going to be informative. At least I hope so, as not everybody is a great article writer. But most published articles are usually pretty decent if you go to an established and well known article directory. But we’ll get into that later. The point is, these article directories are very popular with people and you can usually find a good article on the info you need in them.
So how does this actually lead to advertising, especially if you are writing an article on “Natural Acne Treatments?”
When you write an article, and now I am getting into one of the ways to use article marketing for the purpose of promotion, you can include with your submission to these article directories, what is called a resource box. In this resource box is where you put your author’s name and a little blurb about your site. Now, the trick is go get people to read beyond the article and actually read your resource box. I’ll be showing you some tricks on how to do that later. Anyway, by doing this, the person reading the article that you’ve submitted, will read your resource box and, if they find it interesting enough, go to your site, where you can do a number of things. We’ll get into them later as well.
In the next article in this series, we’ll go over another way to use articles for advertising purposes.
