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In this first installment of niche marketing examples, we’re going to randomly pick out a niche and see what we can do with it. Mind you, I have no knowledge of any of these niches. My main niches are Internet marketing, Writing and Health. So the examples here are what I would do if I were starting something from scratch.
Okay, our first niche is going to be Fashion. Now, we’re eventually going to narrow this down to a sub niche that is manageable. Why? Well, let’s take a look at what we’re up against with just the keyword fashion.
If we go to Wordtracker and type his keyword into their search tool, we come up with 9,089 searches. That’s quite a few. But, if we then go to Google and look to see how many pages there are with the word fashion in them, we come up with over 274 million pages. Do you think maybe we might have a bit of trouble working our way into this niche with that many results? I would think so. But, we’re going to go after a sub niche, if one exists, that will give us a fighting shot at some income.
In going through the list of like keywords, I found that there were 638 searches for 60’s fashion. When I then went to Google to see how many competing sites, I saw that there were only 14,500 competing sites. I realized that I had struck pay dirt.
Why did I pick this sub niche? I grew up in the 60’s and while I don’t really know anything about fashion per say, I do know what the girls were wearing back then because I was always staring at them with my tongue hanging out of my mouth. So I know what to look for online as far as items that maybe I could sell.
The next thing we want to do is get ourselves a web site for our niche. So we can go to GoDaddy or wherever and look up a few names. The first one I came up with was 60sfashions.com. It wasn’t available so I simply inserted a hyphen between 60s and fashions and voila. I had a web site. No, I didn’t register it so you can still get it.
But what I did do was go to www.60sfashions.com to see how the monetized the site.
The site itself didn’t seem to really cater to 60s fashions in particular but to clothes in general, and lots of clothes. So I then went back to Google to see what paid ads were showing for that keyword phrase.
I found Target and Ebay and that’s it. This is a market that simply hasn’t been exploited yet. Okay, so how do we exploit it?
Well, off the top of my head, I can think of one way. Get a hold of a wholesaler that specializes in nostalgic clothing. See if you can get a good supply of items and throw them up on your site. The market may very well be there with that many monthly searches.
If you’re unsure, one way to be sure is simply to put up a survey on your site before you do anything else asking people what it is about 60s fashions that they’re interested in. Ask specifically if they’d be interested in purchasing 60s style clothing.
You may find out that they’re interested in 60s fashion photos. Great! Go get some magazines from the 60s, which are no hard to do when going to nostalgic magazine stores, and put up famous photos for sale.
If you sit down and really put some thought into this, you can come up with a way to monetize 60s fashion.
